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Shipwright Communications
& Consulting

Building Brand Reputations

About Us

Serving an array of clients across multiple industries in the United States, Shipwright Communications & Consulting is a boutique communications and consulting firm based in Northeast Florida specializing in building brand reputations and awareness from the ground up through strategic communications, public relations, media relations, and community relations. When your reputation is strong, the public's trust and advocacy for your brand will follow. We believe that having a communications partner with heart makes all the difference. Working with a select group of clients gives us the time to invest in each client's business, bringing our full attention and hands-on expertise to every stage of your storytelling journey from planning to activation.  


As a strategic communications leader accredited in public relations (APR), Liz Slobodian, APR is the owner and lead storyteller of Shipwright Communications & Consulting with nearly 15 years of award-winning public relations, corporate communications, and crisis experience and a deep understanding of corporate, agency and nonprofit settings. 


Like a shipwright, Liz loves to build things. Throughout her career working with various companies and brands, she has built teams, built company profiles through brand awareness, community relations and coalition building, and she’s built a reputation for being a solution-driven and loyal professional in her craft across multiple industries.


Culture matters. Sharing the heart of a brand is at the helm of what we do. It's how brand awareness is built and it's how brand reputation is preserved in high tide or in low tide. Let's build something great together. 

Industry specialties: Franchising, restaurants, food/beverage, hospitality, travel/tourism, nonprofit organizations and startup companies.

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Your Unique Story


Is there a service not listed that you need? Let's chat to see how we can help.

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Strategic Communications & Content Creation

  • Key messages & mission statement development

  • Executive communications

  • Employee communications

  • Investor relations/communications

  • Q&As and fact sheets

  • Press releases

  • Speeches & presentations

  • Annual reports

  • By-line articles & blogs

  • Website content creation

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General Counsel

  • Strategic communications, public relations, media relations and consulting to build and enhance the company’s external reputation and image

  • Development of in-house teams 

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Isolated Vintage Wooden And Brass Ship's

Media Relations

Community Relations, Reputation & Relationship Building

  • Local, regional & national media activations

  • Oversee consumer & brand awareness of the company 

  • Management of all media activities

  • Story placement, interview placement, press releases & website content

  • News hijacking to enter relevant media headlines

  • Story angle & development 

  • Interview coaching, training & facilitation

  • Curated media training (executive; small groups; large groups)

  • Spokesperson representation

  • Creation of custom media lists

  • Media coverage reporting tailored to client needs & preferences

  • Industry involvement & networking on company’s behalf

  • Strategic partnerships & business connections

  • Company award submissions

  • Public speaking & thought leadership development

  • Community relations to include guiding the company’s corporate social responsibility

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Additional Support 

  • Training for in-house marketing, communications & PR teams

  • Project support for company & project launches

  • Short-term PR support

  • One-off freelance PR, copywriting, advocacy & communications services

  • Video communications support & storyboard development

  • Communications audits

Book a Consultation


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With nearly 15 years of award-winning experience, Liz Anderson Slobodian, APR knows how to build reputations. She spent the last nine years in various public relations and communications roles at Firehouse Subs, including her most recent role as Vice President of Public Affairs where she oversaw external communications to include all public/media relations and community relations, crisis communications, government affairs, and external executive communications for one of North America's No. 1 restaurant franchises. During her tenure at Firehouse Subs, she built the brand’s in-house PR team from the ground up.


Prior to Firehouse Subs, she led PR and marketing for the national nonprofit American Indian Alaska Native Tourism Association where she created its first PR and social media programs in addition to a complete rebrand. Her PR and communications career began in Los Angeles at a global PR agency where she worked with brands such as Logitech, StubHub, financial tech startups, and hospitals/cancer centers before joining a public affairs firm in New Mexico - leading PR/media relations, public affairs, and advocacy initiatives for American Indian tribes, nonprofits, construction/real estate companies, hospitals, and more.


A Jacksonville, Fla. native, Liz is a graduate of the University of North Florida, where she earned a Bachelor of Science Degree in Communication with an emphasis in public relations and a minor in sports management. She serves on the University of North Florida Department of Communication Professional Advisory Board and is a professional mentor to student programs at the University of North Florida and Jacksonville University, volunteers for charities across Northeast Florida, and mentors upcoming public relations professionals. In 2022, she launched the Liz Slobodian Public Relations Scholarship at the University of North Florida and adopted the Rosemary Tutt Annual Scholarship at Flagler College. As an active member of the Florida Public Relations Association, she held several roles on the executive committee and served as Jacksonville Chapter President. Most recently, she was vice president of the International Foodservice Editorial Council and an at-large restaurant board director with the Florida Restaurant & Lodging Association.

Liz Slobodian, APR
Owner & Lead Storyteller

Her work has been recognized by the Public Relations Society of America Awards and Florida Public Relations Association’s Golden Image Awards consecutively since 2016 for excellence in PR/comms strategies and programs. In 2022, Liz was named one of QSR Magazine’s Young Leaders to Watch - a leading restaurant industry power list. In 2018, Liz was recognized by the Florida Public Relations Association as Member of the Year, honoring her significant contributions to the association through outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support. Liz was also recognized by the Jacksonville Business Journal as a 40 Under 40 honoree in 2018, awarded for her business success, leadership skills, high level of community involvement, and dedication to shaping the First Coast community where she lives and works.

Liz resides in Jacksonville Beach, Fla. with her husband and two Bahamian rescue dogs Wahoo and Marlin.

Let's Build Something Great Together

Email:  /  Tel: 904.237.1285

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