Shipwright Communications
& Consulting
Building Brand Reputations
About Us
Shipwright Communications & Consulting is a specialized consultancy led by an expert practitioner in culinary, hospitality, travel & tourism, and advocacy. Built on the foundation of building brand reputations with heart at the helm, Shipwright offers the agility of a senior-level consultant who integrates directly into your existing team to deliver both high-level PR and communications strategy and hands-on execution.
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Unlike traditional, layered agencies, we provide the messaging architecture and media outreach required to elevate community-focused brands, destination narratives, and mission-driven organizations with a deeply personal touch. Whether building a brand from the keel up or steering a complex advocacy campaign for a nonprofit, Shipwright is the nimble, high-impact partner for leaders who need sophisticated results and a dedicated "doer"—making expert-level communications accessible without the overhead or distance of a large firm.
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Let’s build something great together!
Building
Your Unique Story
Services
Is there a service not listed that you need? Let's chat to see how we can help.
Strategic Communications
& Content Creation
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B2B & B2C communications & marketing plans
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Brand strategy & development
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Executive communications
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Employee communications
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Key messages & mission statement development
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Press releases
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Q&As and fact sheets
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Speeches & presentations
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Strategic communications plans
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Strategic marketing plans
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Annual reports
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By-line articles & blogs
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Website content creation
Digital Marketing
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Campaign development
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Email marketing
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Newsletters
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Social media management
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Video communications support & storyboard development
Public Relations
& Media Relations
Community Relations, Reputation & Relationship Building
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Curated media training (executive; small groups; large groups)
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Custom media lists
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Custom media coverage reporting
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Grand opening events
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Interview coaching, training & facilitation
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Local, regional & national media activations
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Management of all media activities
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News hijacking
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Press releases
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Spokesperson representation
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Story placement, interview placement
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Story angle & development
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Community relations to include guiding the company’s corporate social responsibility
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Company award submissions
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Industry involvement & networking on company’s behalf
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Public speaking coaching & thought leadership development
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Strategic partnerships & business connections
Additional Support
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Communications audits
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Discovery sessions
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Fractional CCO and CMO services
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One-off freelance PR, copywriting, advocacy & communications services
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Project support for company & project launches
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RFP support
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Short-term PR support
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Training for in-house marketing, communications & PR teams
Expertise
Liz Slobodian, APR
Founder & Lead Storyteller
Liz Slobodian, APR, is the founder of Shipwright Communications & Consulting, a specialized consultancy built to anchor the reputations of the leaders and organizations driving the impact of culinary, hospitality, travel & tourism, and advocacy.
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An accredited, award-winning communicator, Liz brings 17+ years of experience to every partnership, having served as a strategic voice for global brands, national associations, and mission-driven organizations. Known for her technical precision and "doer" mindset, she has spent the better part of two decades navigating complex communication landscapes and building the messaging architecture required to move major missions forward.
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She founded Shipwright to offer a more personal, accessible alternative to the traditional agency model—focusing on building brand reputations with heart at the helm. As a senior-level practitioner, Liz integrates directly into existing teams to provide both high-level public relations and communications strategy and hands-on media execution. Whether she is elevating a destination narrative or steering a complex advocacy campaign, Liz shows up with the intention, integrity, and agility required to help her clients tell their stories with clarity and invest their energy where it matters most.​
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Her work has been recognized for excellence in PR strategies and programs by the Public Relations Society of America and Florida Public Relations Association. In 2023, Women We Admire named her one of "The Top 50 Women Leaders of Jacksonville" and in 2022 she was named one of QSR Magazine’s Young Leaders to Watch - a leading restaurant industry power list. In 2018, Liz was recognized by the Florida Public Relations Association as Member of the Year, honoring her significant contributions to the association through outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support. Liz was also recognized by the Jacksonville Business Journal as a 40 Under 40 honoree in 2018, awarded for her business success, leadership skills, high level of community involvement, and dedication to shaping the First Coast community where she lives and works.
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Liz resides in Neptune Beach, Fla. with her husband and two Bahamian rescue dogs Wahoo and Marlin.
Let's Build Something Great Together
Email: Liz@ShipwrightCommunications.com / Tel: 904.237.1285
